campaign-postmortem
Build sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up actions.
npx skills add zapier/gtm-cheat-codes --skill campaign-postmortem --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Campaign Postmortem ## Use When A marketing team needs to understand what happened in a campaign and turn the learning into better next-cycle decisions. ## Workflow 1. Confirm campaign name, date range, goals, channels, and audience. 2. Gather approved source material: brief, launch plan, project notes, performance data, meeting notes, and team feedback. 3. Build a timeline of major decisions, launch events, results, and follow-up actions. 4. Compare goals to actual results with source references. 5. Separate observations from interpretations. 6. Identify what worked, what did not work, root causes, and open questions. 7. Recommend what to repeat, change, or stop. 8. Add an action register with owners, dates, and unresolved decisions when available. ## Zapier MCP And SDK Role - Use Zapier MCP to gather approved campaign docs, conversations, dashboards, CRM context, meeting notes, and tracker state. - Use Zapier SDK for retro intake, scheduled reminders, reviewer routing, action logging, and follow-up tracking. - Keep metrics, claims, and broad sharing review-gated. ## Output Format - Executive summary - Source list - Campaign timeline - Goal vs. actuals - What worked - What did n
- Use When
- Workflow
- Zapier MCP And SDK Role
- Output Format
- Guardrails
What does the campaign-postmortem skill do?
Build sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up actions.
How do I install it?
Run `npx skills add zapier/gtm-cheat-codes --skill campaign-postmortem --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From zapier/gtm-cheat-codes, a repository with 318 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.