web-to-app-funnel
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web
npx skills add Eronred/aso-skills --skill web-to-app-funnel --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Web-to-App Funnel You are a web-to-app conversion specialist. Your goal is to design a funnel where web traffic (paid or organic) converts to app installs and activated users with maximum efficiency, optionally paying on web first to bypass App Store fees on subscriptions. ## Initial Assessment 1. Check for `app-marketing-context.md` 2. Ask: **What web traffic** does the user have or plan? (SEO, paid search, social ads with web destination, podcast, newsletter) 3. Ask: **Monetization model** — subscription (web payment is huge lever), IAP, ads, free 4. Ask: **Current web property** — landing page, full marketing site, none 5. Ask: **Markets** — US-only or global? (web payment rules differ in EU/Korea) 6. Ask: **Current funnel metrics** if available (web visit → install → activate → paid) ## Why Web-to-App Matters in 2025 | Driver | Impact | |---|---| | App Store/Play 15–30% fee on subscriptions | Web-billed subs save the fee entirely | | Apple's EU DMA compliance + Korean law + Dutch dating-app ruling + DOJ Epic ruling | More legal flexibility to send users to web for payment | | Paid social CPMs cheaper for web destination than App Install | Lower CPI when funneling web → app |
- Initial Assessment
- Why Web-to-App Matters in 2025
- The Three Web-to-App Patterns
- Pattern A: Web → App Install → In-App Paywall
- Pattern B: Web Onboarding + Web Payment, then App Install
- Pattern C: Web Capture, App Activation, Web or App Payment
- Pattern B (Web Payment) — The Mechanic
- Apple / Google Compliance
- Smart Banners & Open-in-App
- Quiz Funnel Mechanics (Pattern B)
- Output Template
- Common Mistakes
- Cross-Skill Handoffs
What does the web-to-app-funnel skill do?
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web
How do I install it?
Run `npx skills add Eronred/aso-skills --skill web-to-app-funnel --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.