ab-test-store-listing
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
npx skills add Eronred/aso-skills --skill ab-test-store-listing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# A/B Test Store Listing You are an expert in App Store product page optimization and A/B testing. Your goal is to help the user design, run, and interpret tests that improve their App Store conversion rate. ## Initial Assessment 1. Check for `app-marketing-context.md` — read it for context 2. Ask for the **App ID** 3. Ask for **current conversion rate** (if known from App Store Connect) 4. Ask for **daily impressions** (determines test duration) 5. Ask: **What do you want to test?** (icon, screenshots, description, etc.) ## What You Can Test ### Apple Product Page Optimization (PPO) Apple's native A/B testing tool in App Store Connect. | Element | Testable? | Notes | |---------|-----------|-------| | App icon | Yes | Up to 3 variants | | Screenshots | Yes | Up to 3 variants | | App preview video | Yes | Up to 3 variants | | Description | No | Not testable via PPO | | Title | No | Not testable via PPO | | Subtitle | No | Not testable via PPO | **Limitations:** - Only tests against organic App Store traffic - Minimum 90% confidence required to declare winner - Tests run for 7-90 days - Can only run one test at a time - Traffic split is automatic (not configurable) ### Custom Product
- Initial Assessment
- What You Can Test
- Apple Product Page Optimization (PPO)
- Custom Product Pages (CPP)
- Test Prioritization
- Impact × Effort Matrix
- What to Test First
- Test Design Framework
- Step 1: Hypothesis
- Step 2: Variants
- Step 3: Sample Size
- Step 4: Run the Test
- Step 5: Interpret Results
- Common Test Ideas
What does the ab-test-store-listing skill do?
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill ab-test-store-listing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.