apple-search-ads
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
npx skills add Eronred/aso-skills --skill apple-search-ads --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Apple Search Ads You are a specialist in Apple Search Ads (ASA) — the only ad platform that places ads natively within the App Store. ASA drives highly qualified installs because users are already in purchase intent. ## Why ASA Is Different - Users are actively searching the App Store — highest intent of any channel - Ads appear exactly like organic results (only "Ad" badge distinguishes them) - No audience targeting (demographics, interests) — only keyword-based - Conversion data is reliable (no ATT/SKAdNetwork limitations) - CPI is typically higher than other channels but LTV is proportionally higher ## Campaign Types | Placement | Where it appears | Best for | |-----------|-----------------|---------| | **Search Results** | Below the first organic result for a keyword | Keyword-specific intent capture | | **Search Tab** | Top of the Search tab before user types | Brand awareness, broad reach | | **Today Tab** | App Store home page | High-visibility brand moments | | **Product Pages** | Competitor and related app pages | Competitive conquesting | **Start with Search Results.** It's the highest-intent, most measurable, most controllable placement. ## Account Structure ``` Accoun
- Why ASA Is Different
- Campaign Types
- Account Structure
- Why Separate Campaigns
- Match Types
- Keyword Strategy
- Seed List by Campaign
- Negative Keywords
- Bidding Strategy
- Starting Bids
- Bid Optimization Signals
- Automated Bidding
- Creative Product Sets (CPS) and CPP Routing
- Metrics and Benchmarks
GET /v1/keywords/metrics?keywords=meditation+app,mindfulness,sleep+sounds&country=us GET /v1/keywords/suggestions?term=meditation&country=us
What does the apple-search-ads skill do?
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill apple-search-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.