ua-campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
npx skills add Eronred/aso-skills --skill ua-campaign --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# User Acquisition Campaigns You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs. ## Initial Assessment 1. Check for `app-marketing-context.md` — read it for context 2. Ask for **monthly UA budget** (this determines channel strategy) 3. Ask for **target CPI** (cost per install) or **target ROAS** 4. Ask for **current LTV** (lifetime value per user) 5. Ask for **target audience** (demographics, interests, behaviors) 6. Ask for **target countries** 7. Ask for **app category** (affects channel selection) ## Channel Selection ### Budget-Based Recommendations | Monthly Budget | Recommended Channels | |---------------|---------------------| | < $1K | Apple Search Ads (Basic) only | | $1K-$5K | Apple Search Ads (Advanced) + 1 social channel | | $5K-$20K | ASA + Meta + Google UAC | | $20K-$100K | ASA + Meta + Google + TikTok + testing new channels | | $100K+ | All channels + programmatic + influencer | ### Channel Comparison | Channel | Avg CPI | Intent | Best For | Complexity | |---------|---------|--------|----------|------------| | **Apple Search Ads** | $1-
- Initial Assessment
- Channel Selection
- Budget-Based Recommendations
- Channel Comparison
- Apple Search Ads (Priority Channel)
- Why Start Here
- Campaign Structure
- Bidding Strategy
- Optimization Checklist
- Meta (Facebook/Instagram) Campaigns
- Creative Best Practices
- Audience Strategy
- Google UAC (Universal App Campaigns)
- Setup
What does the ua-campaign skill do?
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill ua-campaign --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.