seo-strategy
Help users design and execute a modern SEO strategy that balances technical site health with programmatic content scaling and AI-driven discovery.
npx skills add RefoundAI/lenny-skills --skill seo-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Growth Strategy Turn organic search into a scalable acquisition engine using programmatic data and systematic experimentation. Help the user with seo growth strategy using insights from 9 guests and posts across Lenny's Podcast and Newsletter. ## How to Help 1. **Audit and Validation** - Identify whether your target audience uses search for discovery and if you have the unique data required to compete. 2. **Programmatic Design** - Help structure 'Mad Libs' style templates that use internal data to generate thousands of high-value landing pages. 3. **Experiment Setup** - Guide the creation of a page-level bucketing framework to test title tags, content, and internal linking changes. 4. **AI Adaptation** - Reorient content toward mid-funnel queries and multiple authoritative mentions to capture traffic from LLMs and AI Overviews. ## Core Principles ### Shift to Mid-Funnel Queries Eli Schwartz: "And now you're in the mid-funnel and that's where SEO begins to matter. So the reason why I think this disruption is so big is because the journey changes, the discovery changes. So whereas before if you were a travel site and you were able to rank on best beach vacation within two hours
- How to Help
- Core Principles
- Shift to Mid-Funnel Queries
- SEO as a Product Feature
- Validate Search Intent First
- Frequency Over Single Ranking
- Track LLM Conversion Rates
- Identify Content Gaps
- Bucket by Page Level
- Leverage Unique Data Advantages
- Templates & Frameworks
- Questions to Help Users
- Common Mistakes to Flag
- Deep Dive
What does the seo-strategy skill do?
Help users design and execute a modern SEO strategy that balances technical site health with programmatic content scaling and AI-driven discovery.
How do I install it?
Run `npx skills add RefoundAI/lenny-skills --skill seo-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From RefoundAI/lenny-skills, a repository with 1,215 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.