pr-and-press
Help users design and execute a press strategy that moves beyond vanity metrics to achieve specific business goals like funding, user acquisition, or B2B credibility.
npx skills add RefoundAI/lenny-skills --skill pr-and-press --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Mastering PR and Press Turn media coverage into a strategic engine for credibility, growth, and brand authority. Help the user with mastering pr and press using insights from 9 guests and posts across Lenny's Podcast and Newsletter. ## How to Help 1. **Identify the objective** - Determine if the goal is social proof for investors, a launch spike, or B2B sales credibility. 2. **Refine the narrative** - Simplify the product mission into a jargon-free story that is truly remarkable. 3. **Target the right journalists** - Match the story type to specific publications and reporters whose beats align with the news. 4. **Develop the outreach plan** - Craft direct, value-driven pitches and prepare data to support the emotional vision. ## Core Principles ### Press as a tactical tool Jason Feifer: "You don't go out and raise money if you don't know what the money is for. You shouldn't go out and try to get press if you don't know what the press is for." Media coverage should be treated as a tactical tool for specific business goals like funding or awareness rather than a goal in itself. Define the purpose before you begin. ### Match news to media patterns Emilie Gerber: "And I'm talking abo
- How to Help
- Core Principles
- Press as a tactical tool
- Match news to media patterns
- Minimize friction for consumer press
- Prioritize audience value
- Avoid generic PR blasts
- Use B2B press for validation
- Templates & Frameworks
- Questions to Help Users
- Common Mistakes to Flag
- Deep Dive
- Related Skills
What does the pr-and-press skill do?
Help users design and execute a press strategy that moves beyond vanity metrics to achieve specific business goals like funding, user acquisition, or B2B credibility.
How do I install it?
Run `npx skills add RefoundAI/lenny-skills --skill pr-and-press --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From RefoundAI/lenny-skills, a repository with 1,215 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.