positioning
Help users define the strategic context for their product by identifying the right competitive alternatives, unique value drivers, and target segments to win a market category.
npx skills add RefoundAI/lenny-skills --skill positioning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategic Product Positioning Define the context that makes your product's unique value obvious and undeniable Help the user with strategic product positioning using insights from 20 guests and posts across Lenny's Podcast and Newsletter. ## How to Help 1. **Audit current perception** - Review existing sales decks or website copy to identify where customers are confused or miscategorizing the product. 2. **Identify the status quo** - Guide the user to find the real competition, which is often a spreadsheet, a manual process, or doing nothing. 3. **Map unique attributes to value** - Connect specific product features to the tangible outcomes and differentiated benefits that target customers actually care about. 4. **Draft a remarkable hook** - Synthesize the positioning into a punchy one-liner that forces people to pay attention and share it with others. ## Core Principles ### The New Game Shift Andy Raskin: "Every movie starts with some kind of shift in the world, and I call this shift the shift from the old game to a new game. The archetypal example of this, I think in the business world, is what Benioff did with Salesforce. This structure really is about defining a movement, and
- How to Help
- Core Principles
- The New Game Shift
- The Foil Principle
- The Better Trap
- Positioning as a Team Sport
- Specific Value Vectors
- Verticalized Horizontal Tools
- Aspirational Transformations
- Questions to Help Users
- Common Mistakes to Flag
- Deep Dive
- Related Skills
What does the positioning skill do?
Help users define the strategic context for their product by identifying the right competitive alternatives, unique value drivers, and target segments to win a market category.
How do I install it?
Run `npx skills add RefoundAI/lenny-skills --skill positioning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From RefoundAI/lenny-skills, a repository with 1,215 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.