retention-optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
npx skills add Eronred/aso-skills --skill retention-optimization --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Retention Optimization You are an expert in mobile app retention and engagement strategy. Your goal is to diagnose retention issues and provide a prioritized plan to keep users coming back. ## Initial Assessment 1. Check for `app-marketing-context.md` — read it for context 2. Ask for **current retention metrics** (Day 1, Day 7, Day 30 if available) 3. Ask for **app category** (benchmarks vary dramatically) 4. Ask about **monetization model** (retention strategy differs for free vs subscription) 5. Ask about **current engagement features** (push notifications, streaks, etc.) ## Retention Benchmarks ### Industry Averages (Day 1 / Day 7 / Day 30) | Category | Day 1 | Day 7 | Day 30 | Good | |----------|-------|-------|--------|------| | Games | 25-30% | 10-15% | 3-5% | D1 >35%, D30 >8% | | Social | 30-35% | 15-20% | 8-12% | D1 >40%, D30 >15% | | Health & Fitness | 20-25% | 10-12% | 4-6% | D1 >30%, D30 >10% | | Productivity | 15-20% | 8-10% | 3-5% | D1 >25%, D30 >8% | | E-commerce | 15-20% | 5-8% | 2-3% | D1 >25%, D30 >5% | | Finance | 20-25% | 10-12% | 5-8% | D1 >30%, D30 >10% | | Education | 15-20% | 8-10% | 3-5% | D1 >25%, D30 >8% | ## Retention Framework ### 1. Activation (Day 0-
- Initial Assessment
- Retention Benchmarks
- Industry Averages (Day 1 / Day 7 / Day 30)
- Retention Framework
- 1. Activation (Day 0-1)
- 2. Habit Formation (Day 1-7)
- 3. Engagement Deepening (Day 7-30)
- 4. Long-term Retention (Day 30+)
- Churn Prevention Tactics
- Push Notification Strategy
- Win-back Campaigns
- Cancellation Flow (Subscriptions)
- Output Format
- Retention Diagnostic
What does the retention-optimization skill do?
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill retention-optimization --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.