press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
npx skills add Eronred/aso-skills --skill press-and-pr --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Press & PR for Apps You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility. ## Why Press Still Matters - **Web referral** in App Store Connect directly tracks installs from press links - **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence - **Social proof** — "As seen on…" on your product page improves conversion - **Apple editorial** — press coverage increases editorial featuring consideration - **Organic amplification** — articles get shared, creating discovery beyond the original publication ## Target Media Tiers ### Tier 1 — High impact, harder to get | Publication | Focus | Notes | |-------------|-------|-------| | TechCrunch | Consumer tech, startups | Exclusives preferred | | The Verge | Consumer tech | Curated; quality bar is high | | Wired | Tech culture | Long-form, unique angle needed | | Fast Company | Innovation, productivity | Strong business angle | | 9to5Mac | iOS/macOS apps | App-specific, accessible | | MacStories | iOS apps | Very accessible for indie devs | ### Tier 2 — Accessible, meaningful reach | Type | Examples | |------|---------| | App review blogs
- Why Press Still Matters
- Target Media Tiers
- Tier 1 — High impact, harder to get
- Tier 2 — Accessible, meaningful reach
- Tier 3 — Start here
- What Makes a Story
- Press Kit
- Press Release Structure
- Pitching Journalists
- The Cold Pitch Email
- Finding the Right Journalists
- Embargo Strategy
- Product Hunt Launch
- Output Format
What does the press-and-pr skill do?
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill press-and-pr --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.