made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharin
npx skills add wondelai/skills --skill made-to-stick --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Made to Stick Framework A framework for crafting ideas and messages that are understood, remembered, and drive lasting action. Based on decades of research into why some ideas survive and others die. ## Core Principle **The Curse of Knowledge is the single greatest barrier to effective communication.** Once we know something, we can't imagine not knowing it—which makes us bad at explaining our ideas to others. Sticky ideas aren't born, they're made: the SUCCESs framework provides six principles that make any idea more memorable and impactful. ## Scoring **Goal: 10/10.** Score any messaging (copy, presentations, campaigns, onboarding) by running the [Quick Diagnostic](#quick-diagnostic): rate each of the six traits 1-10, then map the 6-60 total to a band (50-60 = 9-10, extremely sticky; 35-49 = 7-8, strong; 20-34 = 4-6, forgettable; below 20 = ≤3, won't stick). Always state the current score, which traits scored lowest, and the specific fix from the diagnostic's Fix column. ## The SUCCESs Framework **S**imple · **U**nexpected · **C**oncrete · **C**redible · **E**motional · **S**tories **Not a checklist—a toolkit.** Not every sticky idea uses all six, but the stickiest ideas tend t
- Core Principle
- Scoring
- The SUCCESs Framework
- 1. Simple
- 2. Unexpected
- 3. Concrete
- 4. Credible
- 5. Emotional
- 6. Stories
- The Curse of Knowledge
- Applying SUCCESs to Product
- Landing Pages
- Product Demos
- Onboarding
What does the made-to-stick skill do?
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharin
How do I install it?
Run `npx skills add wondelai/skills --skill made-to-stick --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From wondelai/skills, a repository with 1,835 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.