blue-ocean-strategy
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real strategy formulation and bad-strategy detection, see good-strategy-bad-strategy. For tech
npx skills add wondelai/skills --skill blue-ocean-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Blue Ocean Strategy Framework Strategic framework for creating uncontested market space that makes the competition irrelevant, based on the simultaneous pursuit of differentiation and low cost. ## Core Principle **Don't compete in bloody red oceans. Create blue oceans of uncontested market space.** Most companies fight for share in existing industries; winners create new market space where competition is irrelevant by delivering a leap in value for both buyers and themselves. Competition-based strategy is zero-sum — value innovation creates new demand and breaks the value-cost trade-off. ## Scoring **Goal: 10/10.** Score a strategy by how many of the five Quick Diagnostic rows it satisfies, mapped to the bands below: - **9-10** — divergent strategy-canvas curve, eliminates AND creates factors, breaks the value-cost trade-off, converts non-customers, and delivers a 10x utility leap (all 5 rows). - **7-8** — value innovation is real but one gate is weak (e.g. strong divergence and cost cuts, but still chasing existing customers rather than non-customers). - **5-6** — differentiation without cost cuts, or cost cuts without a value leap: better than rivals on the same factors, not ye
- Core Principle
- Scoring
- Framework
- 1. Red Ocean vs. Blue Ocean
- 2. Value Innovation
- 3. Strategy Canvas
- 4. Four Actions Framework (ERRC Grid)
- 5. Six Paths Framework
- 6. Three Tiers of Non-Customers
- 7. Strategic Sequence: Utility → Price → Cost → Adoption
- Common Mistakes
- Quick Diagnostic
- Further Reading
- About the Authors
What does the blue-ocean-strategy skill do?
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real strategy formulation and bad-strategy detection, see good-strategy-bad-strategy. For tech
How do I install it?
Run `npx skills add wondelai/skills --skill blue-ocean-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From wondelai/skills, a repository with 1,835 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.