launch-planning
Help users plan, coordinate, and execute product launches that cut through market noise. This guide covers everything from internal alignment and GACCS briefs to community engagement and viral mechanics.
npx skills add RefoundAI/lenny-skills --skill launch-planning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Product Launch Planning Build momentum and drive adoption by turning product updates into remarkable market events. Help the user with product launch planning using insights from 18 guests and posts across Lenny's Podcast and Newsletter. ## How to Help 1. **Draft a GACCS brief** - Help users define clear project goals, target audiences, and non-goals to prevent scope creep. 2. **Select a buzz strategy** - Identify which of the ten 'remarkable' categories, such as stunts or viral videos, best aligns with the product. 3. **Sequence the launch** - Structure the rollout from manual outreach to public platform coordination. 4. **Optimize platform assets** - Guide the creation of specific assets for high-impact channels like Product Hunt or social media. ## Core Principles ### Optimize for remarkability From "Generating buzz": "Here’s the hard truth: No one cares about your new product. As Marc Andreessen said, “everyone’s time is already allocated.”" To break through the attention barrier, a launch must be worth making a remark about. Focus on creating something that people feel they must share with others. ### Force alignment with briefs From "How to get your marketing team to drive
- How to Help
- Core Principles
- Optimize for remarkability
- Force alignment with briefs
- Use deadlines as forcing functions
- Templates & Frameworks
- Questions to Help Users
- Common Mistakes to Flag
- Deep Dive
- Related Skills
What does the launch-planning skill do?
Help users plan, coordinate, and execute product launches that cut through market noise. This guide covers everything from internal alignment and GACCS briefs to community engagement and viral mechanics.
How do I install it?
Run `npx skills add RefoundAI/lenny-skills --skill launch-planning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From RefoundAI/lenny-skills, a repository with 1,215 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.