influence-psychology
Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when
npx skills add wondelai/skills --skill influence-psychology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Influence Psychology Framework Apply six decades of persuasion science — Cialdini's research into why people say "yes" — to product, copy, and sales, ethically. ## Core Principle **People don't make decisions rationally — they use mental shortcuts (heuristics) that can be triggered to influence behavior.** These shortcuts evolved because they're usually reliable, but they can also be exploited. Understanding them lets you design products, messaging, and experiences that align with how people actually decide. ## Scoring **Goal: 10/10.** When reviewing or creating persuasive elements (features, copy, flows, campaigns), run the Quick Diagnostic, then score against the bands below and apply the ethics gate. Always report the current score and the specific change needed to reach 10/10. - **9-10** — Multiple principles deliberately layered; every claim truthful; users can reverse the decision; passes the transparency test (still works if the user knows the strategy); safe for vulnerable users. - **7-8** — Principles deliberately layered and honest, but one gap (e.g. weak reversibility, or a single principle where layering was possible). - **5-6** — One principle present but generic, or
- Core Principle
- Scoring
- The Seven Principles of Influence
- 1. Reciprocity
- 2. Commitment & Consistency
- 3. Social Proof
- 4. Authority
- 5. Liking
- 6. Scarcity
- 7. Unity
- Combining Principles
- The Ethical Line
- Common Mistakes
- Quick Diagnostic
What does the influence-psychology skill do?
Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when
How do I install it?
Run `npx skills add wondelai/skills --skill influence-psychology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From wondelai/skills, a repository with 1,835 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.