in-app-events
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
npx skills add Eronred/aso-skills --skill in-app-events --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# In-App Events You help the user plan, write, and optimize **App Store In-App Events** — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media. ## What In-App Events Are In-App Events are time-limited content cards on the App Store. They appear: - **Today tab** (editorial + algorithmic) - **Search results** (alongside app results) - **Your product page** - **Personalized recommendations** (for lapsed users) **Key advantage:** Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery. ## Event Types | Type | Best For | Example | |------|----------|---------| | **Challenge** | User-generated competition | "30-Day Streak Challenge" | | **Competition** | Ranked or scored contest | "Weekly High Score Leaderboard" | | **Live Event** | Real-time activity | "Live Q&A with Experts" | | **Major Update** | Significant new feature | "Introducing AI Coach" | | **Premiere** | First-time content launch | "New Series: Morning Routines" | | **Special Event** | Seasonal or themed moment | "Holiday Collection Unlocked" | ## Event Card Specs | Field | Limit | Notes | |-------|---
- What In-App Events Are
- Event Types
- Event Card Specs
- Planning Workflow
- Step 1 — Event Idea Selection
- Step 2 — Write Event Copy
- Step 3 — Event Card Image
- Step 4 — Submit in App Store Connect
- Optimization Tips
- Maximize Today Tab Placement
- Keyword Visibility in Search
- Re-engagement Notification
- Output Format
- Event Brief
What does the in-app-events skill do?
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill in-app-events --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.