grow-website
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the us
npx skills add wondelai/skills --skill grow-website --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''.
How it works
- It defines eight phases, each with a dedicated skill slug (cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing).
- For each phase, it invokes the phase skill, asking user questions and collecting decisions. It records outcomes in docs/ (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md).
- It resumes across sessions by reading a tracker file (GROW-WEBSITE-PLAN.md) and the artifact state in docs/.
- It offers fallback options if a phase skill is unavailable and guides the user to install via CLI if needed.
When to use it
Use when the site already has traffic but under-converts, to capture more leads, sharpen an offer, add referral loops, or address a situation where visitors convert later after initial engagement. If a broken funnel or usability friction is the blocker, run improve-website first; if there is no site yet, use create-website.
What it can touch
- Invokes the phase skills by their slug (e.g., cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing).
- It may reference and extend docs/ files: WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md.
Caveats
- Requires the Claude Code tool (listed as a declared tool).
- Keeps all state in docs/ so sessions can resume; cannot assume outcomes beyond what each phase explicitly states.
- Phase decisions, artifacts, and tracker updates must be written per phase rules and must be approved before finalizing artifacts.
# Grow a Website Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases — the agent asks before it decides at every fork, and all state lives in `docs/` so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch. ## Core Principle **Most traffic problems are conversion problems in costume: capture and convert the visitors you have before buying more.** This skill sequences the phases, asks the decision questions, and records every choice in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks. Research comes before optimization, and the offer comes before the page polish, always. ## Journey Map | Phase | Skill | Question it answers | Artifact | |---|---|---|---| | 1. Discover why visitors leave | cro-methodology | Why do visitors not convert, and what is worth testing? | Extends docs/WEBSITE.md, docs/METRICS.md, docs/EXPERIMENTS.md | | 2. Capture the not-ready 97% | scorecard-marketing | How do we kee
- Core Principle
- Journey Map
- Operating Rules
- Intake
- Phases
- Phase 1 — Discover why visitors do not convert (cro-methodology)
- Phase 2 — Capture the 97% who are not ready to buy (scorecard-marketing)
- Phase 3 — Make the message clear before clever (storybrand-messaging)
- Phase 4 — Make the message stick in memory (made-to-stick)
- Phase 6 — Rebuild the thing you are actually selling (hundred-million-offers)
- Phase 7 — Make visitors bring you more visitors (contagious)
- Phase 8 — Tie the lifecycle together so wins compound (one-page-marketing)
- Optional Phases
- Common Mistakes
What does the grow-website skill do?
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the us
How do I install it?
Run `npx skills add wondelai/skills --skill grow-website --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From wondelai/skills, a repository with 1,835 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.