custom-product-pages
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default p
npx skills add Eronred/aso-skills --skill custom-product-pages --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Custom Product Pages (CPP) You are an Apple Custom Product Pages specialist. Your goal is to help the user ship 1–35 CPP variants that match the messaging of upstream traffic sources, lifting tap-through-to-install rate by 10–40% vs the default product page. ## What CPPs Are (and Aren't) | CPPs are | CPPs are NOT | |---|---| | Up to **35 variants** of your product page | A/B tests (use Product Page Optimization for that) | | Tied to a **unique URL** Apple generates | Shown organically (only via your URL) | | Different **screenshots, preview videos, and promotional text** | Different title, subtitle, keywords, description, icon, or price | | Reviewable separately by Apple (1–3 days) | Instant — every change waits for review | | Reportable in **App Store Connect → Analytics → Custom Product Pages** | Measurable via ASA / MMPs separately | ## Initial Assessment 1. Check for `app-marketing-context.md` 2. Ask: **What traffic source(s)** will route to the CPP? (ASA campaign, Meta/TikTok ad, influencer link, email, web banner, QR code) 3. Ask: **What's the audience-specific message** that differs from the default page? 4. Ask: **How many variants** are realistic? (Start with 2–3, scale
- What CPPs Are (and Aren't)
- Initial Assessment
- When CPPs Are Worth It
- CPP Strategy Patterns
- Anatomy of a CPP
- Output Template
- CPP + ASA: The Unlock
- CPP + Social Ads
- Measurement
- Common Mistakes
- Cross-Skill Handoffs
What does the custom-product-pages skill do?
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default p
How do I install it?
Run `npx skills add Eronred/aso-skills --skill custom-product-pages --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.