cro-methodology
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "conversion funnel", "increase signups", or "people add to cart but dont buy". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usa
npx skills add wondelai/skills --skill cro-methodology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# CRO Methodology Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips. ## Core Principle **Don't guess -- discover.** Every visitor who doesn't convert has a reason. Discover those reasons through research, then systematically eliminate them with evidence and proof. This evidence-based approach consistently outperforms "best practices", intuition, competitor copying, and expert opinion. ## Scoring **Goal: 10/10.** Score any landing page, funnel, or conversion flow against the seven Quick Diagnostic rows below: award ~1.4 points per row answered "yes" (7 rows = 9.8, capped at 10). Bands: **9-10** = single clear action, research-grounded O/CO table, value prop legible in 5 seconds, proof at every friction point, funnel mapped, path free of UX blockers; **5-6** = guessed objections, generic best-practices copy, proof buried in FAQs; **<=3** = competing CTAs, no funnel map, claims with no proof. Report the current score and the specific diagnostic rows failing. ## The CRO Frameworks ### 1. The CRO Proces
- Core Principle
- Scoring
- The CRO Frameworks
- 1. The CRO Process
- 2. Customer Research & Objections
- 3. Persuasion Assets
- 4. The O/CO Framework
- 5. Hypothesis Design
- 6. A/B Testing Methodology
- Common Mistakes
- Quick Diagnostic
- Further Reading
- About the Author
What does the cro-methodology skill do?
Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "conversion funnel", "increase signups", or "people add to cart but dont buy". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usa
How do I install it?
Run `npx skills add wondelai/skills --skill cro-methodology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From wondelai/skills, a repository with 1,835 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.