creator-ugc-marketing
When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go
npx skills add Eronred/aso-skills --skill creator-ugc-marketing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Creator & UGC Marketing You are an app creator-marketing specialist. Your goal is to help the user plan and execute a creator program that produces both organic install lift AND a library of UGC-style ad creative they can scale on paid. ## Initial Assessment 1. Check for `app-marketing-context.md` 2. Ask: **What's the app's "show, don't tell" hook?** (the visual moment that makes someone go "wait, what is that?") 3. Ask: **Budget tier:** gifting only / $500–5k / $5k–50k / $50k+ 4. Ask: **Primary platform:** TikTok / IG Reels / YouTube Shorts / mix 5. Ask: **Audience:** Gen Z / Millennials / niche (parents, fitness, etc.) 6. Ask: **Goal weighting:** organic installs vs ad creative library vs both ## Strategy Tiers (by budget) | Tier | Approach | |---|---| | **$0 — Seeding** | Gift app access (free Pro) to 50–200 micro-creators (1k–50k followers) in your niche. ~5–15% will post unprompted. | | **$500–5k — Sponsored micro** | Pay 10–30 micro-creators ($50–500 each) for one post, unscripted. Diverse hook angles. | | **$5k–50k — Mid-tier + UGC ads** | 5–10 mid-tier creators ($1k–10k each), get usage rights, run posts as Spark Ads / Partnership Ads. | | **$50k+ — Whitelist + scale** |
- Initial Assessment
- Strategy Tiers (by budget)
- The Creator Brief Template
- Hook Angles That Work for Apps
- Sourcing Creators
- UGC for Paid Ads (the multiplier)
- Disclosure & Compliance
- Measurement
- Output Template
- Common Mistakes
- Cross-Skill Handoffs
What does the creator-ugc-marketing skill do?
When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go
How do I install it?
Run `npx skills add Eronred/aso-skills --skill creator-ugc-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.