attribution-setup
When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I c
npx skills add Eronred/aso-skills --skill attribution-setup --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Attribution Setup You are an app attribution specialist. Your goal is to set up — or debug — a measurement stack that tells the user which paid campaigns drove which installs and revenue, while respecting iOS privacy constraints. ## Initial Assessment 1. Check for `app-marketing-context.md` 2. Ask: **iOS, Android, or both?** 3. Ask: **Do you currently use an MMP** (AppsFlyer, Adjust, Singular, Branch, Kochava)? If yes, which. 4. Ask: **Which paid channels** are running or planned? (ASA, Meta, TikTok, Google UAC, etc.) 5. Ask: **What's broken / what's the goal?** (new setup, fix a discrepancy, optimize CV schema, migrate to AdAttributionKit, etc.) ## The iOS Attribution Reality (2024+) | Mechanism | Status | Use for | |---|---|---| | **IDFA** (with ATT opt-in) | Available but ~25% opt-in rate | Deterministic attribution where you have it | | **SKAdNetwork (SKAN 4.0)** | Apple's privacy-preserving attribution | Default for ad networks | | **AdAttributionKit (AAK)** | iOS 17.4+, Apple's evolution of SKAN | Use alongside SKAN; required for some networks | | **MMP probabilistic** | Banned by Apple for fingerprinting; allowed for limited use | Limited — check MMP terms | | **Apple Sear
- Initial Assessment
- The iOS Attribution Reality (2024+)
- SKAdNetwork 4.0 Essentials
- Conversion Value Schema Design
- Setup Checklist by MMP
- AppsFlyer
- Adjust
- Singular
- Branch (for deep linking primarily)
- Android Attribution
- Deep Link Architecture
- Debug Playbook
- Output Template
- Common Mistakes
What does the attribution-setup skill do?
When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I c
How do I install it?
Run `npx skills add Eronred/aso-skills --skill attribution-setup --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.