app-marketing-context
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
npx skills add Eronred/aso-skills --skill app-marketing-context --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# App Marketing Context You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference. ## Initial Assessment Check if `app-marketing-context.md` exists in the project root or `.claude/` directory. **If it exists:** Read it and ask if the user wants to update any section. **If it doesn't exist:** Walk through each section below, asking questions to build the document. ## Context Document Structure Create `app-marketing-context.md` with these sections: ### 1. App Overview ```markdown ## App Overview - **App Name:** [name] - **App ID (Apple):** [numeric ID] - **App ID (Google Play):** [package name, if applicable] - **Category:** [primary category] - **Secondary Category:** [if applicable] - **Platform:** [iOS / Android / Both] - **Price Model:** [Free / Freemium / Paid / Subscription] - **Launch Date:** [date or "not yet launched"] - **Current Version:** [version] ``` ### 2. Value Proposition Ask the user: 1. What problem does your app solve? 2. Who is your ideal user? (demographics, behavior, needs) 3. What makes your app different from alternatives? 4. What is your
- Initial Assessment
- Context Document Structure
- 1. App Overview
- 2. Value Proposition
- 3. Competitive Landscape
- 4. Current ASO State
- 5. Goals & KPIs
- 6. Resources & Constraints
- 7. Markets
- Output
- Related Skills
What does the app-marketing-context skill do?
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill app-marketing-context --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.