app-launch
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
npx skills add Eronred/aso-skills --skill app-launch --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# App Launch Strategy You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum. ## Initial Assessment 1. Check for `app-marketing-context.md` — read it for app context 2. Ask: **New app or major update?** 3. Ask: **Launch date** (or flexible?) 4. Ask: **Budget** (organic only, or paid acquisition available?) 5. Ask: **Pre-existing audience?** (email list, social following, existing app users) 6. Ask: **Target countries** (simultaneous or phased rollout?) ## Launch Timeline ### 8 Weeks Before Launch **ASO Foundation:** - [ ] Run `keyword-research` to identify target keywords - [ ] Run `metadata-optimization` to craft title, subtitle, keyword field - [ ] Run `competitor-analysis` to understand the landscape - [ ] Design screenshots (run `screenshot-optimization`) - [ ] Create app preview video (15-30 seconds) - [ ] Write compelling description with strong first 3 lines - [ ] Design a distinctive icon **Pre-launch Page (if new app):** - [ ] Set up App Store pre-order page - [ ] Enable pre-order notifications - [ ] Share pre-order link
- Initial Assessment
- Launch Timeline
- 8 Weeks Before Launch
- 4 Weeks Before Launch
- 1 Week Before Launch
- Launch Day
- Week 1 After Launch
- Month 1 After Launch
- Launch Amplification Tactics
- Free Channels
- Paid Channels
- Output Format
- Launch Plan Document
- Related Skills
What does the app-launch skill do?
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
How do I install it?
Run `npx skills add Eronred/aso-skills --skill app-launch --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Eronred/aso-skills, a repository with 1,708 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.