acquisition-channels
Help users identify unique distribution advantages and master the lifecycle of acquisition channels to build a sustainable engine for growth and retention.
npx skills add RefoundAI/lenny-skills --skill acquisition-channels --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Acquisition Channel Strategy Identify, test, and scale the distribution engines that drive sustainable growth. Help the user with acquisition channel strategy using insights from 18 guests and posts across Lenny's Podcast and Newsletter. ## How to Help 1. **Identify distribution advantages** - Use frameworks to determine which of the seven proven strategies align with your product and target audience. 2. **Audit channel health** - Evaluate if existing channels are reaching saturation and identify the signals for when to expand to new platforms. 3. **Optimize content strategy** - Map content production to specific distribution goals like search intent or viral social hooks. 4. **Sequence growth hiring** - Determine the right time to hire growth versus sales leaders based on your primary revenue motion. ## Core Principles ### Seek the platform trifecta Adam Grenier: "The first is really understanding if there is an overlap between what the customers need is, what your company's goals are, and what the channel actually does really well." Success requires finding the intersection between specific customer needs, your company goals, and the unique functional strengths of the platform.
- How to Help
- Core Principles
- Seek the platform trifecta
- Exploit distribution shifts
- Apply product rigor to content
- Sequence hires by revenue motion
- Prioritize high-trust micro-influencers
- Lead with extreme relevance
- Treat performance marketing as a baseline
- Invest in supply-side success
- Scale paid only after validation
- Templates & Frameworks
- Questions to Help Users
- Common Mistakes to Flag
What does the acquisition-channels skill do?
Help users identify unique distribution advantages and master the lifecycle of acquisition channels to build a sustainable engine for growth and retention.
How do I install it?
Run `npx skills add RefoundAI/lenny-skills --skill acquisition-channels --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From RefoundAI/lenny-skills, a repository with 1,215 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.