web-presence
The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops. Use when building a landing page, improving Google visibility for an app, planning a price-drop promotion, or auditing off-store discovery.
Profile →npx skills add rshankras/claude-code-apple-skills --skill web-presence --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Web Presence Every app has a public web page at `apps.apple.com` that ranks in Google — most developers never work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open web becomes a free acquisition channel that compounds with everything on-store. ## When This Skill Activates - "Make my app findable on Google" / no results for the app's own name - Building or reviewing a product landing page - Planning a temporary price drop or sale - The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites) ## Surface 1: The apps.apple.com page is a Google citizen The store page's Google snippet draws from your **app name, subtitle, and description opening** — one more reason the first description paragraph must be benefit-led plain language (see `app-store/app-description-writer`). - ✅ Search your app's name + category terms on Google periodically; if the store page doesn't rank for your own brand, something is wrong (usually a generic name — see `product/app-namer`). - ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings mechanics apply (`app-store/ratings-mechanics`). - ❌ Treating the store URL as un-share
- When This Skill Activates
- Surface 1: The apps.apple.com page is a Google citizen
- Surface 2: An owned landing page + Smart App Banner
- Surface 3: The deal-site ecosystem
- Output Format
- References
What does the web-presence skill do?
The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops. Use when building a landing page, improving Google visibility for an app, planning a price-drop promotion, or auditing off-store discovery.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill web-presence --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.