ad-attribution
Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.
npx skills add rshankras/claude-code-apple-skills --skill ad-attribution --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Ad Attribution (AdAttributionKit) You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's privacy-preserving attribution framework — interoperable with SKAdNetwork, and the go-forward path (it also works in alternative marketplaces). This skill covers the *advertised-app* side: what an indie running paid campaigns must implement and how to design conversion signals that survive privacy thresholds. Note the seam: **Apple Ads attribution uses the AdServices framework, not AdAttributionKit** — campaigns there are measured in the Apple Ads console (see `app-store/apple-search-ads`). This skill is for every *other* paid channel (ad networks, social, publishers). ## When This Skill Activates - Running or planning paid user acquisition outside Apple Ads - "How do I know which campaign drove installs?" / measuring re-engagement ads - Designing or debugging conversion values / postbacks - Migrating from SKAdNetwork (fully interoperable — registered networks need no re-enrollment) ## How it works (the 60-second model) Ad network signs an ad (compact JWS impression) → publisher app shows it → user installs (or re-engages) → after a privacy-delayed measurement window,
- When This Skill Activates
- How it works (the 60-second model)
- Conversion-value strategy (the part that's actually yours)
- Publisher-side mechanics (if your app also shows ads)
- Attribution windows & cooldowns (iOS 18.4+ configurability)
- Testing — never ship blind
- Checklist
- References
What does the ad-attribution skill do?
Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.