voice-of-customer-synthesis
Turn customer notes, call transcripts, sales feedback, and research into PMM-ready voice-of-customer inputs: pains, triggers, status quo, JTBD, exact language, objections, proof, and messaging implications.
Profile →npx skills add growthack88/growth-marketing-os --skill voice-of-customer-synthesis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
<!-- COMMUNITY SKILL — included under its original MIT license. Source: https://github.com/adam-lagerhausen/b2b-marketing-skills by Adam Lagerhausen (MIT). License text: ../LICENSE-b2b-marketing-skills.txt Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file is NOT original work by the repo author; see /skills/community/README.md. --> # Voice of Customer Synthesis ## When to use Use this skill when you have raw customer input and need to turn it into useful product marketing judgment. Good inputs include: - Customer interview notes - Sales call transcripts - Win/loss notes - Support tickets or community threads - Customer advisory board notes - Gong/Zoom summaries - Survey verbatims - Founder or sales-team anecdotes that need structure Use it before positioning, messaging, launch planning, customer stories, sales narratives, website copy, or enablement. Voice of customer is the currency for PMM. Without it you have opinion. With it you can say, "I talked to 10 customers and here's what they said." ## Inputs Ask for or infer the following: - Product or company context - Target audience or segment - Buyer, decision-maker, user, and influencer if known - Raw
- When to use
- Inputs
- Workflow
- 1. Separate customer truth from PMM interpretation
- 2. Identify the audience and buying roles
- 3. Extract the problem before the product
- 4. Name the status quo
- 5. Capture the buyer trigger
- 6. Translate into Jobs To Be Done
- 7. Pull exact language
- 8. Identify objections and proof requirements
- 9. Synthesize messaging implications
- Output format
- Quality bar
What does the voice-of-customer-synthesis skill do?
Turn customer notes, call transcripts, sales feedback, and research into PMM-ready voice-of-customer inputs: pains, triggers, status quo, JTBD, exact language, objections, proof, and messaging implications.
How do I install it?
Run `npx skills add growthack88/growth-marketing-os --skill voice-of-customer-synthesis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From growthack88/growth-marketing-os, a repository with 70 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.