trend-spotter
Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销
npx skills add aaron-he-zhu/aaron-marketing-skills --skill trend-spotter --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Trend Spotter This skill helps you identify and capitalize on trends that matter to your audience. It monitors social conversations, emerging topics, viral content formats, and cultural moments to inform influencer campaign timing and content strategy. ## Quick Start Shortest invocation: ``` What trends are relevant for [brand/industry] right now? ``` Common scenario — analyze one specific trend before committing: ``` Should [brand] participate in [trend/challenge]? Score the brand fit and give a go/skip call. ``` ## Skill Contract - **Reads**: brand/industry, target platforms, audience, geographic focus, time horizon, content categories; prior audience and niche findings from `memory/influencer/` if present. - **Writes**: a trend report (ranked trends, brand-fit scores, format calls, cultural calendar, go/skip recommendations) to `memory/influencer/trend-spotter/YYYY-MM-DD-<topic>.md`. - **Promotes**: durable facts (top trends to act on now, trends to avoid, next review date) to `memory/hot-cache.md`. - **Done when**: 1. Each candidate trend has a brand-fit score and a go / caution / skip call. 2. The report names the top 3 trends to act on now plus a watch list and an avoid lis
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Example
- Reference Materials
- Next Best Skill
What does the trend-spotter skill do?
Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill trend-spotter --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.