content-amplifier

What it does

Extract more value from live, approved creator content. Two modes: paid (extend reach with paid spend — whitelisting, Spark Ads, dark posts, budget + optimization) and repurpose (reuse one asset across paid, website, email, and social — inventory, repurposing map, format specs, distribution plan).

How it works

Mode selector determines the deliverable:

• paid: assess content, score each piece, develop amplification strategy across whitelisting, Spark Ads, boosting, and dark posts, set up targeting, allocate budget, and create an optimization playbook. Includes platform-specific setup and a final populated artifact detailing spend and KPI plan. Saves outputs to memory paths and prompts handoff to a downstream skill.
• repurpose: audit assets, map repurposing opportunities, create a repurposing plan, specify format transformations, apply channel guidelines, build a content library with naming and metadata, and track rights. Produces an asset-rights inventory, a 1-video-to-10+ repurposing map, 30-day distribution plan, and a rights-tracked library. Saves outputs to memory paths and prompts handoff to a downstream skill.

It explicitly notes that it does not judge brand alignment, message accuracy, FTC compliance, or STAR scores; those gates are handled by creator-content-auditor. It maintains a mode-based workflow and avoids silent merging when both modes are requested.

When to use it

Use when a brand has live, approved creator content and wants to extract more value from it. If you want paid amplification, use paid mode; if you want to repurpose assets across paid, owned, and organic channels, use repurpose mode. If a request spans both modes, run repurpose first to create assets, then hand to paid, and do not merge outputs without stating the mode run.

What it can touch

Inputs include content inventories, budgets, platform targets, and asset metadata. Outputs are mode-specific artifacts such as a content-selection scorecard, amplification strategy, audience targeting, budget allocations, optimization playbook (paid); or a rights-tracked inventory, repurposing map, format transformation specs, and a 30-day distribution plan (repurpose). It stores artifacts to memory paths and may prompt for further numbers if missing.

Caveats

Not for gating deliverables on publishability or FTC compliance; not for always-on brand calendars or drafting net-new ideas into platform-native packages. No live connectors are assumed; optional connectors may supply live metrics if provided. Missing numbers should be exported or labeled as Estimated.