suede-public-relations
Suede-owned earned-media discipline. Use when building a media list, validating a story angle, drafting a journalist pitch, preparing a press kit, evaluating newsjacking, or answering a reporter request. NOT FOR: directory submissions (use suede-directory-submissions), launch packaging (use suede-launch-packaging), social publishing (use suede-social), or contacting anyone without approval.
npx skills add JasonColapietro/suede-creator-skills --skill suede-public-relations --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Suede Public Relations & Earned Media Suede Public Relations turns verified milestones, evidence, and timely angles into respectful earned-media briefs for journalists, podcasts, and newsletters. It optimizes story fit and source usefulness without treating a drafted pitch as sent or coverage as earned. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy PR is not a substitute for distribution. Treat it as a channel hypothesis whose value must be measured against the current audience, story, and sales motion. - **Do not assume a placement drives or cannot drive conversion.** Track referral behavior, brand search, citations, and sales influence for this campaign. - **Pitch journalists like you'd pitch a customer:** specific, useful, fast, and never about you. - **The story is not your product. The story is the trend, the data, the conflict, or the human.** Your product is th
- Before Starting
- Core Philosophy
- When PR is worth it
- When to skip PR (for now)
- The PR Mix
- Owned: Press Page + Media Kit
- Quick Reference: Pitch Quality Bar
- Measurement
- Common Workflows
- "Help me newsjack [trending story]"
- "Find journalists who cover [beat]"
- "What's worth pitching this week?"
- "Respond to this HARO query"
- "Build my press page"
What does the suede-public-relations skill do?
Suede-owned earned-media discipline. Use when building a media list, validating a story angle, drafting a journalist pitch, preparing a press kit, evaluating newsjacking, or answering a reporter request. NOT FOR: directory submissions (use suede-directory-submissions), launch packaging (use suede-launch-packaging), social publishing (use suede-social), or contacting anyone without approval.
How do I install it?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-public-relations --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From JasonColapietro/suede-creator-skills, a repository with 165 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.