suede-ads
Suede-owned paid-acquisition operating system for channel choice, campaign structure, audiences, bidding, budget pacing, negative keywords, retargeting, and kill-or-scale decisions. Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. NOT FOR: producing creative variants (use suede-ad-creative), implementing measurement (use suede-analytics), or optimizing the landing page (use suede-site-alchemy).
npx skills add JasonColapietro/suede-creator-skills --skill suede-ads --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Explains how to create, optimize, and scale paid campaigns using Suede's acquisition framework across Google, Meta, LinkedIn, X, and similar platforms. It guides gathering campaign goals, product/offers, and audience context, and references platform-specific playbooks for decision-making on kill/scale/budget actions. It emphasizes a structured campaign setup, naming conventions, budget phases, ad copy frameworks, audience targeting concepts, and retargeting strategies.
How it works
The skill instructs practitioners to: verify product-marketing context if available; gather campaign goals, offers, audience details, and current state; load relevant playbooks for operational decisions on live accounts; apply platform-specific decision trees (e.g., meta-decision-system.md, google-search-playbook.md, etc.) for kill/scale/budget decisions; follow campaign structure best practices (account organization, naming, budget testing vs scaling); craft ad copy using PAS/BAB/social proof formulas; apply audience understanding to creative, focusing on creative-first targeting; implement retargeting with funnel-based messaging; use development references and templates for targeting, conversion tracking, platform setup, and ad-copy templates; and regularly refer to provided references for deep-dive guidance.
When to use it
Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. Load the appropriate playbook before making operational decisions on a live account (kill/keep/scale/budget) as thresholds and rules are defined there.
What it can touch
The skill mentions tools and references for operational decisions but does not list direct executable tools beyond referencing playbooks and structured workflows. It notes to load playbooks for decisions on live accounts and outlines how to structure campaigns and retargeting. It does not specify code-level touchpoints or scripts in this excerpt.
Caveats
Includes guidance to check for product marketing context and to rely on official reference playbooks for decision thresholds; does not guarantee outcomes and should be used as a structured framework rather than a promise of results.
# Suede Paid Ads Use this Suede paid-acquisition playbook to create, optimize, and scale campaigns against explicit acquisition economics. Never assume account access. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Campaign Goals - What's the primary objective? (Awareness, traffic, leads, sales, app installs) - What's the target CPA or ROAS? - What's the monthly/weekly budget? - Any constraints? (Brand guidelines, compliance, geographic) ### 2. Product & Offer - What are you promoting? (Product, free trial, lead magnet, demo) - What's the landing page URL? - What makes this offer compelling? ### 3. Audience - Who is the ideal customer? - What problem does your product solve for them? - What are they searching for or interested in? - Do you have existing customer data for lookalikes? ### 4. Current State - Have you run ads before? What worked/di
- Before Starting
- 1. Campaign Goals
- 2. Product & Offer
- 3. Audience
- 4. Current State
- Reference Routing
- Platform Selection Guide
- Campaign Structure Best Practices
- Account Organization
- Naming Conventions
- Budget Allocation
- Ad Copy Frameworks
- Key Formulas
- Audience Understanding & Targeting
What does the suede-ads skill do?
Suede-owned paid-acquisition operating system for channel choice, campaign structure, audiences, bidding, budget pacing, negative keywords, retargeting, and kill-or-scale decisions. Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. NOT FOR: producing creative variants (use suede-ad-creative), implementing measurement (use suede-analytics), or optimizing the landing page (use suede-site-alchemy).
How do I install it?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From JasonColapietro/suede-creator-skills, a repository with 165 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.