suede-product-marketing
Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.
npx skills add JasonColapietro/suede-creator-skills --skill suede-product-marketing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Suede Product Marketing Context Suede Product Marketing maintains the shared evidence layer for audience, positioning, objections, customer language, and proof. The Suede growth suite reads this context so each downstream skill starts from the same verified product story. The document is stored at `.agents/product-marketing.md`. ## Workflow ### Step 1: Check for Existing Context First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location. **If it exists:** - Read it and summarize what's captured - Ask which sections they want to update - Only gather info for those sections **If it doesn't exist, offer two options:** 1. **Auto-draft from codebase** (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch. 2. **Start from scratch**: Walk through each section co
- Workflow
- Step 1: Check for Existing Context
- Step 2: Gather Information
- Sections to Capture
- 1. Product Overview
- 2. Target Audience
- 3. Personas (B2B only)
- 4. Problems & Pain Points
- 5. Competitive Landscape
- 6. Differentiation
- 7. Objections & Anti-Personas
- 8. Switching Dynamics
- 9. Customer Language
- 10. Brand Voice
What does the suede-product-marketing skill do?
Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.
How do I install it?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-product-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From JasonColapietro/suede-creator-skills, a repository with 165 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.