suede-offers
Suede-affiliated offer design for value framing, bonuses, guarantees, risk reversal, honest scarcity, naming, and payment structure. Use when the user is building or diagnosing a service, course, coaching, information-product, agency, or high-ticket B2B offer. NOT FOR: SaaS tier and value-metric architecture (use suede-pricing), sales-page copy (use suede-copy), or in-product upgrade prompts (use suede-paywalls).
npx skills add JasonColapietro/suede-creator-skills --skill suede-offers --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Suede Offer Architecture Suede separates the offer underneath the page from the copy used to present it. Improve the real value exchange—outcome, proof, effort, time, scope, bonuses, guarantee, price structure, and honest constraints—before polishing language around a weak proposition. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy **The offer is the thing, not the page.** Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise. This skill owns the offer underneath the expression. Route sales-page language to `suede-copy`, conversion-path work to `suede-site-alchemy`, tier structure to `suede-pricing`, launch orchestration to `suede-launch-packaging`, and upgrade prompts to `suede-paywalls`. ### When this skill matters You sell:
- Before Starting
- Core Philosophy
- When this skill matters
- When suede-pricing does more of the work
- The Value Equation
- The Anatomy of a Complete Offer
- Reference Library
- The Diagnostic Loop
- When NOT to Use Offer-Design Tactics
- Banned Vocabulary
- Boundaries
- Routing
What does the suede-offers skill do?
Suede-affiliated offer design for value framing, bonuses, guarantees, risk reversal, honest scarcity, naming, and payment structure. Use when the user is building or diagnosing a service, course, coaching, information-product, agency, or high-ticket B2B offer. NOT FOR: SaaS tier and value-metric architecture (use suede-pricing), sales-page copy (use suede-copy), or in-product upgrade prompts (use suede-paywalls).
How do I install it?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-offers --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From JasonColapietro/suede-creator-skills, a repository with 165 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.