suede-marketing-psychology
Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).
npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Guides an agent to apply specific, named behavioral science models to marketing decisions in an ethical, testable way. It emphasizes translating models into concrete marketing applications, deriving measurable hypotheses, and basing recommendations on available evidence while avoiding clinical or deceptive use. It advises checking product-marketing context files if present before applying models.
How it works
- Check for product marketing context files (e.g.,
.agents/product-marketing.md,.claude/product-marketing.md, orproduct-marketing-context.md) and read them to tailor recommendations. - Identify which mental models apply to the user's situation from foundational and buyer psychology sections.
- Explain the psychology behind the selected model.
- Provide concrete marketing applications derived from the model.
- Suggest ethical implementation and how to measure impact.
- Treat models as hypotheses to be tested, including limits of evidence.
When to use it
Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. Not for clinical or mental-health advice, deceptive dark patterns, page implementation, or pricing design (use suede-site-alchemy or suede-pricing respectively).
What it can touch
(Referenced tools) claude-code, codex
Caveats
Models are described as ethical, testable hypotheses with explicit marketing applications and measurement guidance. It cautions against assuming universal explanations and notes evidence limits. It also instructs to avoid non-marketing uses (clinical, dark patterns, page implementation, pricing) and to verify context before applying models.
# Suede Ethical Marketing Psychology Suede applies behavioral models as ethical, testable hypotheses—not as universal explanations or permission to manipulate. Identify the relevant mechanism, state its evidence limits, translate it into a specific marketing application, and define how the user can measure whether it helped. ## How to Use This Skill **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience. Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users: 1. Identify which mental models apply to their situation 2. Explain the psychology behind the model 3. Provide specific marketing applications 4. Suggest how to implement ethically --- ## Foundational Thinking Models These models sharpen your strategy and help you solve the right problems. ### First Principles Break problems down to basic truths and build solutions from t
- How to Use This Skill
- Foundational Thinking Models
- First Principles
- Jobs to Be Done
- Circle of Competence
- Inversion
- Occam's Razor
- Pareto Principle (80/20 Rule)
- Local vs. Global Optima
- Theory of Constraints
- Opportunity Cost
- Law of Diminishing Returns
- Second-Order Thinking
- Map ≠ Territory
What does the suede-marketing-psychology skill do?
Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).
How do I install it?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From JasonColapietro/suede-creator-skills, a repository with 165 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.