Agent skill · Content & Marketing

suede-lead-magnets

Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).

JasonColapietrogithub.com/JasonColapietroGitHub ↗
claude-codecodexMIT
Install
npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 5
SKILL.md size: 11 KB
Bundled scripts: none
Version: 2.0.0
Path: skills/suede-lead-magnets/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 165
Language: JavaScript

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# Suede Lead-Magnet Systems Suede designs lead magnets as useful, rights-clear assets with an honest value exchange and a measurable path to product value. Choose the format, depth, gating, delivery, and follow-up based on audience need and qualification—not on maximizing raw email capture. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What problems does your product solve? ### 2. Current Lead Generation - How do you currently capture leads? - What lead magnets or offers do you have? - What's your current conversion rate on email capture? ### 3. Content Assets - What existing content could be repurposed? (blog posts, guides, data) - What expertise can you package? - What templates or tools do you use internally? ### 4. Goals - Primary goal: email list growth, lead qual

What's inside
Steps it walks through
  1. Before Planning
  2. 1. Business Context
  3. 2. Current Lead Generation
  4. 3. Content Assets
  5. 4. Goals
  6. Lead Magnet Principles
  7. 1. Solve a Specific Problem
  8. 2. Match the Buyer Stage
  9. 3. High Perceived Value, Low Time Investment
  10. 4. Natural Path to Product
  11. 5. Easy to Consume
  12. Lead Magnet Types
  13. Matching Lead Magnets to Buyer Stage
  14. Awareness Stage
Ships with 4 files
  • agents/openai.yaml
  • evals/evals.json
  • references/benchmarks.md
  • references/format-guide.md
More from suede-creator-skills
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About this skill
What does the suede-lead-magnets skill do?

Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).

How do I install it?

Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From JasonColapietro/suede-creator-skills, a repository with 165 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

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