strategic-narrative-designer
Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use mes
npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategic Narrative Designer Builds the Raskin-style strategic change narrative — the five-beat arc that reframes a market before any tagline exists: **old world** (the status quo and its now-shaky assumptions) → **the undeniable shift** (what changed that nobody can unsee) → **winners vs losers** (who wins and who is stranded under the new rules) → **the promised land** (the future the shift makes possible) → **proof the promised land is real** (the evidence, each beat labeled and traceable). It is the first move of the TALE **Architect** phase and feeds the `A` dimension's *strategic narrative arc present (old world → the shift → the new game → the promised land → proof), not just a feature list* sub-item (see [tale-benchmark.md](../../../references/tale-benchmark.md)). The arc is the spine [message-system-architect](../message-system-architect/SKILL.md) hangs the durable message house on, so its quality is upstream of the `A1` canon-integrity veto — but this skill authors story structure, never the canon record itself. **Scope guard**: this skill produces the strategic narrative arc *only*. It does **not** author the durable message house — tagline, pillars, boilerplate, canon
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What does the strategic-narrative-designer skill do?
Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use mes
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill strategic-narrative-designer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.