social-calendar-builder
Use when the user asks to "build our social posting calendar", "set weekly slots and queue depth per channel", or "plan the evergreen recycle rotation"; produces the always-on brand calendar — pillar allocation with hero/hub/help balance and give:ask targets (all labeled Estimated starting heuristics to calibrate against own analytics, never scored rules), per-channel recurring slots with queue depth, a batching workflow, an evergreen recycle cycle with freshness re-checks, deliberate open slots for realtime/trend moments fed by trend-spotter go/skip verdicts, and first-comment/publish-order o
Profile →npx skills add aaron-he-zhu/aaron-marketing-skills --skill social-calendar-builder --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Social Calendar Builder Builds the always-on brand posting calendar — the standing rhythm of the ECHO **Craft** phase: pillar allocation with hero/hub/help balance and give:ask targets, per-channel recurring slots with queue depth, a batching workflow, an evergreen recycle cycle, and deliberate gaps held open for realtime/trend moments. It feeds the ECHO **C** *pillar-allocation adherence* and *evergreen recycled only with a freshness pass* sub-items, the **H** *cadence consistency vs the committed calendar* sub-item (the over-posting guardrail's scored twin), and the **E** *give:ask ledger* cadence facts — see [echo-benchmark.md](../../../references/echo-benchmark.md). Realtime slots consume go/skip verdicts from [trend-spotter](../../../influencer/scout/trend-spotter/SKILL.md). Every ratio in the calendar is an Estimated starting heuristic to calibrate against own analytics — platform folklore is never a scored rule. The calendar plans; a human ships. **Scope guard**: this skill plans the calendar only. It does not write per-post copy or packages ([social-creative-builder](../social-creative-builder/SKILL.md)), write video beat sheets ([short-video-scripter](../short-video-scri
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
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- Reference Materials
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What does the social-calendar-builder skill do?
Use when the user asks to "build our social posting calendar", "set weekly slots and queue depth per channel", or "plan the evergreen recycle rotation"; produces the always-on brand calendar — pillar allocation with hero/hub/help balance and give:ask targets (all labeled Estimated starting heuristics to calibrate against own analytics, never scored rules), per-channel recurring slots with queue depth, a batching workflow, an evergreen recycle cycle with freshness re-checks, deliberate open slots for realtime/trend moments fed by trend-spotter go/skip verdicts, and first-comment/publish-order o
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill social-calendar-builder --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.