share-of-voice-tracker
Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public count
npx skills add aaron-he-zhu/aaron-marketing-skills --skill share-of-voice-tracker --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Share of Voice Tracker The competitive trend read of the ECHO **Observe** phase: SOV% = brand mentions ÷ (brand + competitor panel mentions), per platform per period, on a panel that stays locked. It feeds the ECHO `O` sub-item *locked competitor panel for share-of-voice (a panel switch restarts the trend; sentiment-weighting labeled)* — the **O3** rule this skill enforces — and every rate it reports lives under the *declared, period-stable denominators* red line (ECHO **O1**; see [echo-benchmark.md](../../../references/echo-benchmark.md)). [social-pulse-monitor](../social-pulse-monitor/SKILL.md) supplies the query architecture and raw sweeps; [social-measurement-loop](../social-measurement-loop/SKILL.md) folds the SOV read into the weekly read; only [social-quality-auditor](../../host/social-quality-auditor/SKILL.md) computes the ECHO profile result and runs the vetoes. **Scope guard**: this skill owns the share-of-voice **number** only. Competitor content and strategy watching (what they post, which campaigns run) stays with [competitor-tracker](../../../influencer/target/competitor-tracker/SKILL.md); backlink and offsite SEO signals with [offsite-signal-analyzer](../../../seo-
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What does the share-of-voice-tracker skill do?
Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public count
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill share-of-voice-tracker --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.