share-of-voice
Measure share of voice. Use when: comparing keyword visibility, SERP presence, ad share, or AI citations vs competitors.
npx skills add indranilbanerjee/digital-marketing-pro --skill share-of-voice --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:share-of-voice ## Purpose Calculate and track share of voice across multiple competitive dimensions. Measure how visible the brand is relative to competitors across organic search (keyword rankings weighted by search volume), paid search (impression share and auction dynamics), social media (mention volume and sentiment-weighted presence), and AI engines (GEO visibility and citation rates). Share of voice is a leading indicator of market share — brands that consistently outperform competitors in visibility tend to gain market share over time, making SOV one of the most strategically important competitive metrics to track. This command provides a comprehensive competitive visibility picture by aggregating dimension-specific SOV scores into an overall competitive position assessment, with trend tracking to surface momentum shifts before they impact pipeline or revenue. Supports both point-in-time snapshots for current competitive standing and historical trend analysis when previous SOV measurements exist from prior runs. ## Input Required The user must provide (or will be prompted for): - **Competitors to compare**: A list of competitor names to include in th
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python "${CLAUDE_PLUGIN_ROOT}/scripts/competitor-tracker.py" \What does the share-of-voice skill do?
Measure share of voice. Use when: comparing keyword visibility, SERP presence, ad share, or AI citations vs competitors.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill share-of-voice --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.