influencer-creator
Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.
npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-creator --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Plans influencer and creator partnerships across discovery, briefs, FTC compliance, contract terms, UGC strategies, and performance measurement, with outputs like influencer campaign plans, creator briefs, FTC audits, contract templates, and campaign performance reports.
How it works
- Activates for tasks involving finding or vetting influencers, building briefs, FTC compliance, contracts, performance measurement, UGC campaigns, licensing, or managing relationships at scale.
- Provides a structured workflow: define campaign parameters, identify and vet creators, outreach and negotiation, contracting, brief delivery, content review, publishing and amplification, performance tracking, and post-campaign analysis.
- Enforces brand context and compliance steps before producing material: check session brand profile, apply brand voice, verify compliance rules, reference industry benchmarks and platform specs, consult campaign history, and load brand guidelines if present.
- Outlines required content outputs and process references (e.g., influencer-discovery.md, creator-briefs.md, ftc-compliance.md, performance-tracking.md, contract-frameworks.md, ugc-strategy.md).
- Specifies a set of input from the user (campaign objective, product, audience, budget, platforms, content type, usage rights, timeline, industry, geography, past influencer work) before executing.
- Describes performance and contract-oriented outputs: EMV, ROAS, brand lift, engagement, usage rights, exclusivity, morality clause, and deliverables specification.
When to use it
Use when planning or managing: influencer discovery, creator briefs, FTC compliance, contract terms, performance tracking, UGC strategies, licensing content, or ambassador programs.
What it can touch
- Tools and templates are referenced for platform-specific search, compliance rules, industry benchmarks, platform specs, and campaign-tracker scripts.
- It mentions external files and templates like influencer-discovery.md, creator-briefs.md, ftc-compliance.md, performance-tracking.md, contract-frameworks.md, ugc-strategy.md, micro-influencer-strategy.md, and corresponding output formats.
Caveats
- Relies on brand context and external templates; ensure brand profile exists and guidelines are present before planning.
- Includes compliance and legal considerations (FTC disclosure, usage rights, exclusivity, morality clause) but specifics depend on brand profile and campaign details.
- Edge cases emphasize prompt action on disclosure issues and handling controversies mid-campaign, with required remediation and logging.
# Influencer & Creator Marketing ## When to Use This Skill Activate this skill when the user's request involves any of the following: - Finding or vetting influencers and creators for brand partnerships - Building creator briefs or campaign briefs for influencer collaborations - Understanding FTC disclosure requirements for sponsored content - Structuring influencer contracts including usage rights, exclusivity, and payment terms - Measuring influencer campaign performance (EMV, ROAS, brand lift, engagement) - Planning UGC (user-generated content) campaigns or strategies - Licensing or repurposing influencer/UGC content in paid ads - Managing influencer relationships at scale (ambassador programs, always-on partnerships) - Navigating international influencer compliance (UK ASA, French ARPP, etc.) - Handling influencer controversies or compliance violations mid-campaign - Evaluating influencer authenticity (fake followers, engagement pods, audience quality) - Planning B2B influencer or thought leader partnerships - Designing employee advocacy programs that intersect with influencer strategy - Building affiliate-influencer hybrid compensation models ## Brand Context (Auto-Applied) Be
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Influencer Discovery
- Creator Brief Templates
- FTC Compliance Engine
- Performance Tracking
- Contract Frameworks
- UGC Strategy
- Process
- Influencer Campaign Build (Most Common Use Case)
- FTC Compliance Audit
- Reference Files
What does the influencer-creator skill do?
Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-creator --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.