serp-analysis
Use when the user asks to "analyze the SERP" or "SERP分析"; maps SERP features, layout, ranking factors, search intent, AI Overviews, and snippet opportunities for a query. Not for keyword demand discovery — use keyword-research. SERP分析/搜索结果
npx skills add aaron-he-zhu/aaron-marketing-skills --skill serp-analysis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SERP Analysis Maps SERP structure, ranking patterns, and feature opportunities so the user can target a query realistically. ## Quick Start ``` Analyze the SERP for [keyword] ``` ``` What does it take to rank for [keyword]? ``` ## Skill Contract **Expected output**: a prioritized SERP brief plus the standard handoff summary for `memory/research/`. - **Reads**: target keyword(s), location/language, device, any SERP screenshots or top-10 URLs, and search context. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Done when**: the SERP composition and top-result ranking factors are documented from a verified live/provided SERP; dominant intent is named with evidence; and a True Difficulty score (0-100, weighted inputs per the template) plus per-site-stage fit is stated. - **Primary next skill**: [content-writer](../../implement/content-writer/SKILL.md) when the user is ready to build against the observed SERP. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Example
- Advanced Analysis
- Multi-Keyword SERP Comparison
- Historical SERP Changes
- Local SERP Variations
- Mobile vs Desktop SERP
- Video SERP / YouTube Outliers
- Save Results
- Reference Materials
What does the serp-analysis skill do?
Use when the user asks to "analyze the SERP" or "SERP分析"; maps SERP features, layout, ranking factors, search intent, AI Overviews, and snippet opportunities for a query. Not for keyword demand discovery — use keyword-research. SERP分析/搜索结果
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill serp-analysis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.