roi-calculator
Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算
npx skills add aaron-he-zhu/aaron-marketing-skills --skill roi-calculator --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# ROI Calculator This skill helps you calculate and communicate the return on investment for influencer marketing campaigns using various methodologies appropriate for your goals and available data. > **Cross-discipline (paid ads):** this is the shared **return-math engine** for paid ads — [paid-measurement-loop](../../../ad/scale/paid-measurement-loop/SKILL.md), [attribution-reconciler](../../../ad/scale/attribution-reconciler/SKILL.md), and budget-optimizer delegate ROAS/CPA/payback ratios here rather than recomputing them. Save paid runs under `memory/ad/roi-calculator/`. ## Quick Start Shortest invocation: ``` Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach ``` Common scenario — compare methods before reporting: ``` What's the ROI of our campaign using direct revenue, EMV, and LTV-based methods? ``` ## Skill Contract - **Reads**: campaign spend breakdown, results data (reach, impressions, engagements, clicks, conversions, revenue, new customers), AOV and repeat-rate data if LTV is in scope, any prior performance output from `performance-analyzer`. - **Writes**: ROI calculation file at `memory/influencer/roi-calculator/YYYY-MM-DD-<topic>.md` conta
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Example
- Reference Materials
- Next Best Skill
What does the roi-calculator skill do?
Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill roi-calculator --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.