retargeting-strategy
Design retargeting strategy. Use when: planning cross-platform remarketing, audience segmentation, or ad sequencing.
npx skills add indranilbanerjee/digital-marketing-pro --skill retargeting-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:retargeting-strategy ## Purpose Design a cross-platform retargeting strategy with audience segmentation by funnel stage and behavior, creative sequencing, frequency management, and budget allocation. Produces a complete retargeting playbook ready for implementation across advertising platforms. ## Input Required The user must provide (or will be prompted for): - **Website traffic volume**: Monthly unique visitors and page views (approximate is fine) - **Conversion funnel stages**: The key stages in the user journey (visit, product view, add to cart, checkout, purchase -- or equivalent for lead gen funnels) - **Platforms in use**: Which advertising platforms are active or available (Google Ads, Meta, LinkedIn, TikTok, programmatic DSPs, etc.) - **Retargeting budget**: Monthly budget allocated or available for retargeting campaigns - **Product catalog**: For dynamic retargeting -- whether a product feed exists and on which platforms it is configured - **Average purchase cycle**: Typical time from first visit to conversion (days, weeks, months) - **Current retargeting setup**: Any existing retargeting campaigns, pixel/tag status, audience definitions already i
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What does the retargeting-strategy skill do?
Design retargeting strategy. Use when: planning cross-platform remarketing, audience segmentation, or ad sequencing.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill retargeting-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.