reputation-management

What it does

It directs an agent to manage brand reputation by addressing reviews, crisis communications, negative press, sentiment monitoring, and recovery planning. The skill includes a structured set of use cases (handling reviews, crisis response, sentiment assessment, brand safety, and recovery playbooks) and prescribes brand-context procedures before producing outputs. It outlines specific crisis tiers, brand safety layers, sentiment frameworks, and recovery timelines.

How it works

The skill enumerates scenarios to activate it, including generating or managing reviews, responding to negative feedback across multiple platforms, preparing for or reacting to brand crises, and monitoring sentiment. It defines a Brand Context (Auto-Applied) process: check session brand summary, optionally load full brand profile, apply brand voice, check compliance with rules, reference industry benchmarks and platform specs, review campaign history, and enforce guidelines if present. It requires gathering context like current situation, severity, industry, platforms, review profile, brand voice, stakeholders, monitoring, history, and resources. It provides capabilities for:

• Review generation with FTC-compliant solicitation rules and platform-specific timing
• Negative review response framework (timing, structure, tone, legal triggers, follow-up, disputes)
• Crisis communication across three tiers with deadlines, stakeholders, and tone shifts
• Brand Safety across four layers (Ad placement, Association, Content, Data)
• Sentiment monitoring with scoring, thresholds, benchmarking, topic clustering, and trend reports
• Reputation recovery playbooks for 30/60/90 days
• Process steps for negative reviews (assess, legal triggers, draft, tone, post and track, resolve offline, pattern analysis)
• Crisis response activation steps (severity assessment, assemble team, fact-finding, holding statement, detailed response, distribution, monitor, post-crisis review) It also references multiple reference files and output formats for ready-to-publish content, crisis plans, brand safety audits, and sentiment reports.

When to use it

Use this skill when tasks involve reviews generation or management, responding to negative reviews, preparing for or handling brand crises, assessing brand safety in advertising and partnerships, monitoring sentiment, building recovery plans, addressing negative press or misinformation, managing employee reviews, designing proactive reputation strategies, evaluating ad safety settings, or navigating legal constraints in reputation responses. Trigger conditions include specified scenarios and brand context prerequisites before producing outputs.

What it can touch

• Tools listed: claude-code, copilot, cursor, codex
• It references scripts and files for brand profiles, compliance, industry benchmarks, platform specs, and historical campaign data for informed outputs. The workflow requires accessing ~/.claude-marketing/brands/{slug}/profile.json and various files under skills/context-engine and reference documents, as described in the steps of brand context application.

Caveats

• License: MIT
• The skill emphasizes following brand guidelines, compliance rules, and platform-specific policies. It prescribes tone, response timing, and crisis procedures but does not guarantee outcomes or real-world results. It requires user-provided or existing brand context to tailor outputs and does not omit the need for legal review when triggered. It warns about adhering to defense against misinformation and staying within regulatory constraints. The content and actions are contingent on accurate brand data and platform policies.