report-generator
Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. 达人营销报告/结案汇报
npx skills add aaron-he-zhu/aaron-marketing-skills --skill report-generator --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Report Generator This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience. > **Cross-discipline (paid ads):** this is also the **paid-ads** reporting surface — build exec/client/channel reports from RQS history (`memory/audits/ad/`) and measurement-loop readback verdicts. It presents metrics; it does not compute them (return math stays in [roi-calculator](../roi-calculator/SKILL.md)). Save paid runs under `memory/ad/report-generator/`. ## Quick Start Shortest invocation: ``` Create a campaign report for [campaign name] for [audience: executive/client/team] ``` Common scenario: ``` Generate an executive summary for our Q3 influencer campaigns ``` ## Skill Contract - **Reads**: campaign name, reporting period, target audience, and computed metrics (reach, engagement, conversions, spend, revenue, ROI/ROAS, per-influencer results). Prior outputs from `performance-analyzer` and `roi-calculator` if available. - **Writes**: a finished report in the audience-appropriate template, saved to `memory/influencer/report-generator/YYYY-MM-DD-<topic>.md`. - **Promotes**: durable verdi
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Example
- Reference Materials
- Next Best Skill
What does the report-generator skill do?
Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer. 达人营销报告/结案汇报
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill report-generator --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.