product-page-optimization
Generates A/B test plans and optimization checklists for your App Store product page — icon, screenshots, and app previews. Use when running Product Page Optimization tests or improving conversion rates.
npx skills add rshankras/claude-code-apple-skills --skill product-page-optimization --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Product Page Optimization Generator Create structured A/B test plans for App Store Product Page Optimization (PPO), including test hypotheses, variant designs, success metrics, and iteration strategy. ## When This Skill Activates Use this skill when the user: - Asks to "optimize product page" or "A/B test App Store page" - Mentions "product page optimization" or "PPO" - Wants to improve "App Store conversion rate" - Asks about "screenshot testing" or "icon testing" - Mentions improving download rate or tap-through rate ## How PPO Works - Test up to **3 treatments** against your original (control); a single test can include up to 3 app preview videos per treatment - Testable elements: **app icon**, **screenshots**, **app previews** - Traffic proportion: you choose **1–50%** of page traffic, split evenly across treatments (30% over 3 treatments = 10% each) — no treatment may exceed the original page's share - Duration: run at least 1 week and extend in **7-day increments** to capture weekday/weekend cycles; hard cap **90 days** - Statistical confidence: no confidence shown for the first 7 days; **90% confidence is the decision bar** — per Apple, "9 of 10 reruns would repeat the res
- When This Skill Activates
- How PPO Works
- Important Limitations
- Minimum Traffic Thresholds
- Test Discipline (per Apple's Tech Talk)
- Applying Winners
- Real Results (Apple-cited)
- Configuration Questions
- Generation Process
- Step 1: Audit Current Page
- Step 2: Generate Test Plan
- Step 3: Design Variant Specs
- Output Format
- Common Test Ideas
What does the product-page-optimization skill do?
Generates A/B test plans and optimization checklists for your App Store product page — icon, screenshots, and app previews. Use when running Product Page Optimization tests or improving conversion rates.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill product-page-optimization --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.