apple-search-ads
Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization. Use when user asks about running ads, paid user acquisition, or Apple Search Ads campaigns.
npx skills add rshankras/claude-code-apple-skills --skill apple-search-ads --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Apple Search Ads for Indie Developers Plan, launch, and optimize Apple Search Ads campaigns that deliver profitable user acquisition for indie apps. ## When This Skill Activates Use this skill when the user: - Asks about paid user acquisition or running ads for their app - Mentions "Apple Search Ads", "Search Ads", or "ASA" - Wants to set up ad campaigns in the App Store - Asks about keyword bidding, CPT, or CPA optimization - Needs help with campaign structure or budget allocation - Wants to understand if paid acquisition makes sense for their app - Asks how to complement ASO with paid promotion ## Pre-Requisite Check: Are You Ready for Ads? Before recommending any campaign setup, verify these minimum thresholds. Running ads on an unoptimized listing burns money. ### Minimum Thresholds | Requirement | Threshold | Why | |-------------|-----------|-----| | Organic downloads | 100+/month | Proves baseline demand exists | | App Store page CVR | > 20% | Ads amplify your listing — a bad listing wastes spend | | Screenshots | 5+ optimized | Paid traffic sees your product page first | | Ratings | 3.5+ stars (or none) | Low ratings kill conversion from ads | | Crash-free rate | > 99% | C
- When This Skill Activates
- Pre-Requisite Check: Are You Ready for Ads?
- Minimum Thresholds
- Readiness Decision
- Campaign Types
- Search Results (Recommended Starting Point)
- Search Tab
- Today Tab
- Product Page (You Might Also Like)
- Recommended Progression for Indie Developers
- Discovery Campaigns as Keyword Research
- Keyword Strategy
- Keyword Categories
- The ASA → Organic Halo
What does the apple-search-ads skill do?
Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization. Use when user asks about running ads, paid user acquisition, or Apple Search Ads campaigns.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill apple-search-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.