press-release
Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
npx skills add deanpeters/Product-Manager-Skills --skill press-release --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Purpose Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity. This is not a marketing artifact for launch day—it's a planning tool that asks "If we shipped this perfectly, how would we explain it to the world?" ## Input **Works best with:** The product or feature idea, plus who it's for. **Also useful:** The customer problem, the headline benefit, and an internal quote-worthy point of view. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. **Arriving empty-handed? That works too.** The skill asks who the customer is and what changes for them on launch day — the two things a working-backwards press release cannot fake. **Example invocation:** `Amazon-style press release: instant expense approval for f
- Purpose
- Input
- Key Concepts
- The Amazon Working Backwards Framework
- Press Release Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Gather Context
- Step 2: Draft the Headline
- Step 3: Write the Dateline and Introduction
- Step 4: Explain the Problem
What does the press-release skill do?
Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill press-release --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.