customer-journey-mapping-workshop
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Purpose Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared mental model across teams—avoiding surface-level feature lists and ensuring discovery work focuses on real customer problems, not assumed solutions. This is not a feature roadmap—it's a discovery and alignment tool that uncovers where the experience breaks down and where improvements will have the greatest impact. ## Input **Works best with:** The persona (actor) and the scenario or goal to map. **Also useful:** Journey phases you already know, research artifacts, and where you suspect the experience breaks. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. **Arriving empty-handed? That works too.** The workshop opens with the actor question (Q1) and proceeds one question at a time per the facilitation protocol.
- Purpose
- Input
- Key Concepts
- What is a Customer Journey Map?
- Five Key Components (NNGroup Framework)
- Journey Map Structure
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Question 1: Identify Actor (Persona)
What does the customer-journey-mapping-workshop skill do?
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-mapping-workshop --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.