press-media
Get press coverage and media attention for your indie app. Covers press kit preparation, finding journalists/bloggers/YouTubers, pitch timing, embargo strategy, and story angles that get coverage. Use when user wants press coverage, is preparing for a launch, or wants to build a media kit.
npx skills add rshankras/claude-code-apple-skills --skill press-media --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Press & Media Outreach Get press coverage and media attention for your indie Apple app. Covers everything from press kit preparation to finding the right journalists to crafting pitches that get responses. ## When This Skill Activates Use this skill when the user: - Wants press coverage for their app - Is preparing for a launch and wants PR - Wants to create a media kit or press kit - Is looking for reviewers, bloggers, or YouTubers - Asks about getting featured by Apple-focused outlets - Wants to pitch their app to podcasts ## Process ### Step 1: Gather Context Ask the user via AskUserQuestion: 1. **App details**: What does the app do? What platform(s)? 2. **Launch timing**: When is/was the launch? Is this a new app or major update? 3. **Story angle**: What makes this app unique or interesting? 4. **Previous coverage**: Have you been covered before? Any existing press kit? 5. **Budget**: Any budget for PR, or purely organic outreach? ### Step 2: Press Kit Preparation A press kit makes it easy for journalists to write about your app. If they have to hunt for information, they will skip you. #### Required Assets | Asset | Specification | Notes | |-------|--------------|-------| |
- When This Skill Activates
- Process
- Step 1: Gather Context
- Step 2: Press Kit Preparation
- Step 3: Finding Relevant Journalists and Outlets
- Step 4: Pitch Timing
- Step 5: Embargo Strategy
- Step 6: Story Angles That Get Coverage
- Step 7: After Coverage
- Reference Files
- Output Format
- References
What does the press-media skill do?
Get press coverage and media attention for your indie app. Covers press kit preparation, finding journalists/bloggers/YouTubers, pitch timing, embargo strategy, and story angles that get coverage. Use when user wants press coverage, is preparing for a launch, or wants to build a media kit.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill press-media --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.