press-media-relations
Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-packager; not for follow-up sequence mechanics — use outreach-manager; not for post-launch news-echo monitoring
npx skills add aaron-he-zhu/aaron-marketing-skills --skill press-media-relations --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Press Media Relations Runs the media and analyst motion of a launch: a three-tier media list sized to the launch tier, embargo terms and a pitch timing skeleton keyed to the authoritative launch date, a press-release draft in standard structure, and an analyst briefing outline. It sits in the **Mobilize** phase of the RAMP loop and feeds two RAMP-`M` sub-items — *embargo & partner commitments coordinated against one authoritative date/stage* and *media/analyst/community activation right-sized and personalized under embargo sequence* ([ramp-benchmark.md](../../../references/ramp-benchmark.md)). It works one lever — the media/analyst channel — and hands off: the pitch sequence goes to the outreach engine for execution, and every date/stage commitment is judged against the launch-registry record, never against a date this skill picks. **Scope guard**: this skill owns the media *list*, the *embargo terms and timing*, the *angles*, and the *release/briefing drafts* only. It does **not** build the press kit or asset manifest (that is [launch-asset-packager](../../assemble/launch-asset-packager/SKILL.md)), run multi-touch follow-up / negotiation / pipeline mechanics (that is [outreach-m
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What does the press-media-relations skill do?
Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-packager; not for follow-up sequence mechanics — use outreach-manager; not for post-launch news-echo monitoring
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill press-media-relations --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.